Features

Everything you need to run a trades business.

One platform. AI takes the call. AI sorts the inbox. AI helps with the quote. Subbies coordinate themselves. Money lands automatically. Open the laptop, run the day — single trade or twenty.

AI Voice Receptionist

Ella answers the phone when you can't.

You're on a job. The phone rings. Ella picks up — speaks naturally, books the enquiry, captures the scope, categorises it (kitchen, bathroom, warranty, service request), and creates a lead in your dashboard. By the time you check the phone at smoko, the work is already in your queue.

Twilio + OpenAI Realtime — natural conversation, not a phone tree
Configurable greeting, persona, and system instructions per tenant
Live transcripts + AI summary in your dashboard within seconds of hangup
Auto-categorises into the correct enquiry type (kitchen, bathroom, warranty, insurance, service request)
Already handling real customer calls in production

AI Email Classifier

Inbox of 400 emails? Sorted in seconds.

Connect Gmail, Outlook, or your domain inbox. Ella classifies every inbound email into Action Required, Enquiries, Subcontractors, Invoices, Personal, Projects, or Marketing — automatically. The "have I got back to that quote?" 9pm panic disappears.

Inbound mail auto-classified into 7 action-oriented categories
Priority queue surfaces what needs you first
Quotes parsed from inbound enquiries — auto-create draft quotes
Subcontractor messages auto-routed to your trade portal
Manual override and folder rules always available

Instant Quoting

Drop a Kaboodle PDF. Get a quote in minutes.

Customer hands you a Bunnings Kaboodle plan, an IKEA design, or a hand-sketched scope. AI parses the document, line-items the scope, prices against your live supplier catalogues, and renders a branded PDF — with deposit link in the same email.

AI-driven scope extraction from supplier PDFs and plans
Live pricing against integrated supplier catalogues (Kaboodle, IKEA, Beaumont, Reece)
Branded PDF output with your logo, tagline, and ABN
One-click email-to-customer with embedded Stripe deposit link
Variation tracking — scope-creep doesn't eat your margin
Domain-specific quote workflows (kitchen, bathroom, laundry, full home, plus 20+ trade-specific plugins coming)

Customer Portal

Your customers track their renovation in real time.

The phone-tag stops the day they get their portal login. They can see exactly where the job is, what's next, and what they've already paid — without having to ring you.

Live progress photos from the site, uploaded by trades
Milestone notifications by email and SMS
Document repository — quotes, contracts, variations, certificates
Q&A thread that doesn't get lost in your inbox
Mobile-first — your customer reads it on the bus

Trade Coordination

Stop tagging tradies in WhatsApp groups.

Trades get a calendar, not a chat. They see their week, their job-cards, their deliverables. They tick off as they go. You see it live, on one screen, no chasing.

Trade scheduling calendar — drag-and-drop allocation
Job-by-job assignments with site address, scope, materials list
Mobile job-card view — works on a phone in a half-finished bathroom
Automated reminders the night before — fewer no-shows
Photo + sign-off from the trade when work is complete

Progress Payments

Get paid at every milestone — automatically.

Stage complete? The invoice writes itself. The customer pays from their portal. The reconciliation lands in your books. No more 9pm follow-up emails.

Stripe integration — credit card, bank transfer, surcharge optional
Milestone-triggered invoices — set them when you build the quote
Live payment tracking dashboard — who's paid, who hasn't, who's overdue
Automated reminders for late payers (so it isn't your face every time)
Reconciliation export to Xero, MYOB, QuickBooks

What's coming

The honest roadmap.

We don't dump features on you to make a sales deck look busy. Here's what's live today, what we're shipping next, and what comes after.

Live today

The platform you see

458 API endpoints in production. 18 plugins live. AI Voice Receptionist handling real calls. Email Classifier sorting real inbox. Customer + Trade + Admin portals. Bunnings Kaboodle, IKEA, and Beaumont supplier packs wired in. Single-tenant today, running ECG.

Q3 2026

SaaS foundation

SuperAdmin portal. Tenant subdomain routing (yourbiz.ellaworks.com.au). Per-tenant database isolation (Neon RLS). Stripe Connect per-tenant. Plugin lifecycle service. Bathroom plugin polish. First external tenant onboards.

Q4 2026

Trade Marketplace + supplier expansion

Find a tiler for next Tuesday — already on the platform, already paperwork-cleared, already rated. New supplier packs: Reece, Caroma, Stegbar, National Tiles, Freedom, Kinsman. Marketing AI horizontal goes live.

2027

Plugin SDK + new-build engine

Open the plugin marketplace to third-party developers — TypeScript SDK, sandbox, Stripe metered billing per plugin. Digital takeoff engine for residential builders. Phase mapping. Progress claims module. Compliance vault.

2027 — narrow trades

20+ trade-specific plugins

Plumbing. Drainage. Gas. HVAC. Tiling. Painting. Flooring. Waterproofing. Roofing. Solar. Pool/Spa. Fencing. Concreting. Landscaping. Each with vertical-specific quoting workflows.

2028

Commercial fit-out

Commercial Shopfitting. Office / medical / hospitality fit-out. Structural steel. Progress claims at commercial scale. SSO + custom data residency. Enterprise GTM motion.

Ready to stop juggling?

Be on the wave-one list. Onboarding through Q4 2026. Early-bird pricing locks in for the life of the account.

Request Access

Or call Matt directly: (08) 7228 6801