Four tiers, from the solo trade specialist to the multi-state renovation group. Pick the tier that fits today; grow into the next without re-platforming. Final dollars finalising Q3 2026 — early-bird pricing locks for the life of your account.
Solo plumber, electrician, tiler, painter, HVAC, solar, flooring, roofing — single-trade specialists with a small crew.
Our strongest tier. Kitchen, bathroom, laundry, full-home renovation. No global competitor serves multi-trade renovators with integrated AI + supplier catalogues + homeowner portal.
New-build and major renovation. Multi-stage projects with full takeoff, phase mapping, and progress claims.
Multi-state, franchise, commercial fit-out. SSO, bespoke integrations, dedicated success manager.
Honest disclosure. Final dollars are being finalised through Q3 2026 — we're talking to operators of every size to land somewhere fair. Sign up for the waitlist and you'll get the early-bird rate, locked for the life of your account. We do not take a percentage of your customer payments. Stripe processing fees are paid directly to Stripe (currently 1.7% + 30c for AU domestic cards).
Side-by-side. No asterisks. No "available on enterprise tier only" buried in a footnote.
| Feature | Trade Specialist | Multi-Trade Renovation | Residential Builder | Enterprise |
|---|---|---|---|---|
| Domain plugins | 1 | Multiple | Multiple + new-build | Unlimited |
| Admin users | 2 | 5 | Unlimited | Unlimited |
| Customer portal | ||||
| Trade portal + subby management | ||||
| AI Voice Receptionist | ||||
| AI Email Classifier | ||||
| Branded PDF quotes | ||||
| Stripe payments | ||||
| Supplier packs (Kaboodle / IKEA / Beaumont / Reece) | Add-on | |||
| Variation tracking | ||||
| Multi-domain quoting | ||||
| Accounting export (Xero / MYOB / QuickBooks) | Xero only | |||
| Mobile job-card for trades | Read-only | |||
| Digital takeoff engine | ||||
| Phase + milestone engine | ||||
| Progress claims module | ||||
| Compliance vault | ||||
| Single sign-on (SAML / OIDC) | ||||
| Custom integrations | ||||
| Dedicated success manager | ||||
| Support SLA | Standard email | Next business day | Next business day | Same day, dedicated |
| Uptime SLA | 99.5% | 99.5% | 99.5% | 99.9% |
Yes. The Trade Specialist tier ships the AI Voice Receptionist, AI Email Classifier, customer portal, Stripe payments, and one domain plugin (your trade). If you start subcontracting other trades or adding multi-trade jobs, you can upgrade to Multi-Trade Renovation any time without re-platforming.
Yes — once we open external onboarding (Q4 2026), every new tenant gets a 30-day no-obligation trial. Bring a real job, we'll help you set it up. If it doesn't earn its monthly fee in saved time, walk away.
Anytime. No lock-in. Month-to-month billing. We'll export your data on request — your customers, your jobs, your invoices. It's your business; it's your data.
Stripe charges its own processing fees (currently 1.7% + 30c for AU domestic cards). Those are separate from your Ella Works subscription and go directly to Stripe. We don't take a cut of your customer payments.
Yes. Multi-tenant architecture with row-level isolation, per-tenant encryption, and audit logging. Your customers, your quotes, your variations — only you and the people you invite can see them. We'll publish the security architecture document before external onboarding opens.
No. Flat monthly subscription. Your business outcomes are yours. We don't make more money when you sell more — we just want you to keep coming back.
Live today: Bunnings Kaboodle, IKEA, Beaumont Tiles. In the pipeline: Reece, Caroma, Stegbar, National Tiles, Freedom, Kinsman, Ardex, James Hardie, Colorbond/BlueScope, CSR Gyprock, Bowens, Stratco. Each supplier pack is bundled free with the parent domain plugin — no separate fee.
Stripe (payments), Xero, MYOB, QuickBooks (accounting export), Google Calendar, Twilio (voice). More on the way — accounting webhooks, supplier ordering APIs, route optimization. If your tooling matters to you, tell us on the signup form and we'll prioritise.
Today, yes — built for AU compliance, AU tax, AU suppliers. New Zealand is in plan for 2027. Other markets follow.
Matt. Directly. (08) 7228 6801. The platform is small enough that you'll talk to a real human who has actually used it on real jobs.
Early-bird pricing closes when we hit our wave-one cap. Don't miss it.
Request AccessOr call Matt directly: (08) 7228 6801
