Free
A$0forever
- 10 calls / month
- Hey Ella + transcripts
- Customers + Jobs (read-only)
- Free forever
Flat-fee pricing. No surprises.
One subscription for your whole trade business — quote, schedule, invoice and get paid. Hey Ella, your AI receptionist, is included.
FOUNDING · FIRST 50
Ella Works
A$199/mo
- Full dashboard + Quote Builder + Invoicing
- Every trade plugin included — no per-trade add-on fees
- Ella OS office manager — reads your inbox, drafts your quotes, chases the money
- Unlimited calls with Hey Ella
- Founding rate locked for life — normally A$498/mo
- Upgrade any time from Free — no trial gate, no card
- Customer Portal — coming Q3 2026 (bundled)
- Trade Portal (PWA) — coming Q4 2026 (bundled)
+ Plugin add-ons
fromA$19/mo
- Plans-to-Quote — the one paid add-on, A$149/mo
- Whole-house take-off, priced on your own rates
- Each add-on: its own Control Room
- Browse the full Marketplace
Plans-to-Quote — your estimator, on tap
Upload the plans, get a whole-house, trade-by-trade take-off back — priced on YOUR rates. The one paid add-on: A$149/mo on top of your Ella Works plan — it competes with an estimator’s salary, not a $-a-month app. It is an indicative first pass — you review and adjust every line before it becomes a quote.
Free vs Ella Works — feature comparison
| Feature | Free | Ella Works |
|---|---|---|
| Inbound calls | 10 / month | Unlimited |
| Hey Ella receptionist | ✓ | ✓ |
| Call transcripts + summaries | ✓ | ✓ |
| Customers + Jobs | Read-only | Full read/write |
| Quote Builder | — | ✓ |
| Invoicing | — | ✓ |
| Trade plugins | Browse only | Every trade plugin included |
| Support | Docs + community | Email support |
| Trial | Free forever | No trial — upgrade any time |
Most tradies pay for this in pieces.
An answering service here, a job app there, a quoting tool, a scheduler — separate logins, separate bills, none of them talking to each other. Ella Works is the lot, in one subscription.
The usual kit
- A standalone AI answering service≈ A$300 / mo
- A job-management app≈ A$30–80 / user / mo
- A plan-takeoff & estimating tool≈ A$199 / mo
- A scheduler — and the time re-typing between them allmore apps, more logins
Separate logins. Separate bills. Nothing talks.
Or one Ella Works
A$199/mo
- Answer the phone — Hey Ella
- Quote the job — every trade plugin included
- Schedule the work — week board + full-build Gantt
- Move the money — invoices + tap-to-pay
One login, one bill — and they all talk. Usually less than a standalone answering service.
Typical published Australian pricing, mid-2026 — plans and per-user tiers vary widely. Ella Works replaces the job each tool does, not any one product.